A new organisation called GirlHub has created an advertisement in order to empower women to ‘give them their voice’.
This ad is incredibly simple - and leaves the consumer to make sense of what they see. Instead of faces - there are speech boxes similar to those you find online.
Women are asked to speak out online -
In your opinion, do you feel this ad equips, optimises, changes hearts & minds and inspires women? Let us know your thoughts.
Spirit of the Euro - Coca Cola ad
As one of the fifth most valuable brands in the world Coca Cola does not have to do much in terms of advertising due to the amount of brand equity they have with their loyal consumers.
They are able to poke fun and personalise their brand by being situationally specific, in this case the Euro league.
Everyone loves football, and everyone loves Coca Cola - so lets enhance the relationship and make Coca Cola all about football in this particular ad.
Unilever Lifebuoy soap ad demonstrates that whatever you touch you end up eating.
What better way to avoid that than by using their Lifebuoy soap?
These visual and effective ad’s really do leave an impression in the consumer’s mind. I can safely say ill be thinking about my hands every time I am about to take a bite.
Heineken set up a stunt to show the world what happens when football fans get closer to the Trophy than they’d ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras
Adding personality and having fun with your consumers is a great way to earn respect from them as a brand. If a personal relationship is developed between the consumer and the brand - the brand may last a lifetime.
If you were ever stumped about how to stay and maintain creativity.
See if any of these 29 options help you in the process!
This is Israel’s food bank advertising their homelessness initiative.
Creative - simple - and attention grabbing.
Finding an alternative use for something we only see one use for, is a creative technique to hold attention of passer buyers who are forced to take a second glance at the ad.
Creative Directors don’t have much time to check out student portfolios. But we figured, that there are five minutes in their day, when they are alone and they are willing to read just about anything. On the toilet. So we created The Toilet Book, an entertaining toilet version of our book, and sneaked it in to the top agencies’ bathrooms in NYC.
Another ad to add to our simplicity library. Oreo turns 100 years young. This ad celebrates the kid inside at oreo.com/birthday.
by Draft FCB
Although an older initiative that began in 2010 - This guerrilla marketing initiative is striking.
Drivedry treated drink driving as a crime, similar to that of a weapon, putting cars into plastic zip log bags and pasting evidence stickers on them. These cars were displayed in front of hotspots in Cape Town, Jozi & Durban as a reminder that drink driving is not a joke - and fatalities do occur on a daily basis.
The truth is, drink driving has not been taken seriously enough in South Africa and as a result has become one of the most effected countries in the world by car crashes.
See more information here
